Through the eyes of a BD consultant and coach…
There’s so much more to get out of a conference than the usual highlight reel.
London Build was a reminder of that this week.
A common thread was that Purpose drives behaviour.
Whether your main interest was diversity, sustainability, digital innovation or leadership – the message was the same:
People who know their “why” show up differently.
The final session yesterday referred to the Five Whys exercise – something I use frequently in BD coaching.
Why does it matter?
Because when professionals connect to what truly motivates them – not the first answer, but the fifth – business development becomes:
- easier
- more authentic
- more intentional
- and far more sustainable
The reality is this: most professionals in the built environment want to focus on their projects and clients – understandably.
But in people-based businesses, BD is aligned with people development.
When individuals understand their purpose and values, BD stops feeling like a chore and starts feeling like an extension of who they are.
Later that day, I brought the Five Whys into a client workshop — and unsurprisingly, it was the part that landed the most powerfully.
When did you last explore your own Five Whys?
And with your Why in mind how could this motivate you all the more to develop yourself and develop your business? hashtag#LondonBuild hashtag#AECIndustry hashtag#BusinessDevelopment hashtag#StrategicBD hashtag#Purposedriven James Glover, Matt Jefferson Gareth Osborne Wioleta Bychawska